Trademarks | ||||||||||
I. | Amended “Examination Guidelines on Non-Traditional Trademarks” Effective as of September 12, 2017 | |||||||||
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The “Examination Guidelines on Non-Traditional Trademarks” was enacted and promulgated on May 31, 2012 and has been implemented for more than five years up to now. After accumulating considerable practical experience and instances during the examination, Taiwan Intellectual Property Office (TIPO) thinks it’s time to update and supplement more examples of cases. Also, it’s necessary to add examination guidelines for scent trademarks and trademarks consisting of sequential images. Thus, TIPO held a public hearing to solicit opinions from experts and scholars, and then finished the amendments to the “Examination Guidelines on Non-Traditional Trademarks”.
“Examination Guidelines on Non-Traditional Trademarks”
In filing an application for registration of a non-traditional trademark, in addition to the reproduction of the trademark, the applicant is generally required to furnish a description of the trademark and specimen(s) thereof in order to faithfully present such trademark, as well as to ascertain the scope of trademark rights and facilitate its examination. The description and specimen(s) of a trademark can supplement the reproduction of the relevant trademark and assist in the trademark examination. Therefore, the description and specimen(s) of a trademark must be consistent with the reproduction of the relevant trademark.
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Key points of the amendments: | ||||||||||
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Adding single chapter introducing the examination guidelines for trademarks consisting of sequential images
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Making reference to the domestic and the USPTO examination guidelines and practice, TIPO stipulates the examination guidelines for trademarks consisting of sequential images and introduces two acceptable expressions and descriptions as below. | ||||||||||
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During the examination, the examiners will determine if the trademark consisting of sequential images is distinctive synthetically based on the factors, such as whether the sequential images are commonly seen or widely used together with the nature of composition elements, how the industry practices and categories of the designated goods or services, etc. If the trademark itself affects the cost or quality of the goods or services, or has competitive advantages over the same categories of goods or services, i.e. being the decisive factor for relevant consumers to choose goods or services, it is deemed functional and cannot be allowed to register as a trademark. | ||||||||||
2. | Adding single chapter introducing the examination guidelines for scent trademarks | |||||||||
According to Article 19 III of the Trademark Act, a reproduction of the trademark shall be represented in a manner that is clear, precise, self-contained, objective, durable, easily accessible and intelligible. Principles with respect to how a scent trademark can comply with the preceding rule are introduced in the examination guidelines. For example, the applicant may submit a sample product or a paper with the scent as the specimen when filing a scent trademark. As to the description of a scent trademark, it can be described by existing smells in Nature or specific names of smells in the market.
Moreover, a scent must be an extra and special additional smell beyond the nature and characteristics of the designated goods/services so as to obtain the distinctiveness, such as embroidery yarn with fragrance of frangipani, engine oil with cherry smell or dart with a smell of bitter beer.
If the scent filed for registration is indispensable for the use or the intended purpose, or affects the cost or quality, of goods or services, such as perfume, essential oil, air fresheners, and medicinal oils for refreshing, etc., it is deemed functional, and cannot be allowed to register as a trademark.
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3. | Updating Examples of Cases | |||||||||
The former “Examination Guidelines on Non-Traditional Trademarks” mostly from foreign counties. In the amendment, TIPO replaces the foreign cases with the domestic ones. Examples are shown below: | ||||||||||
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The amended “Examination Guidelines on Non-Traditional Trademarks” is not only the principles of examination for the examiners in TIPO, but the applicants also have to comply with it when filing non-traditional trademarks.
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https://www.tipo.gov.tw/ct.asp?xItem=644084&ctNode=7150&mp=1 | ||||||||||
II. | The Registered Trademark Cannot be Separated into Individual Element and Combined/cross-compared so as to Judge the Similarity with Others | |||||||||
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The plaintiff:TUTORABC, INC.
The defendant:Gjun information Co., Ltd.
The plaintiff’s arguments:
The plaintiff, TUTORABC, INC., claims that they are the earliest and biggest online real-person English teaching platform in Taiwan nowadays. They registered a series of famous trademarks, such as Registration No.01281173 (a device mark with letter “O”, headphone and microphone) and Registration No.01281166 (a stylized word mark “TutorABC”) and etc.
The plaintiff indicated that the defendant, Gjun information Co., Ltd., started to use the trademark (Registration No.01739655 “online abc 巨匠線上真人家教 (Gjun online real-person tutor) with device”) which has high similarity in appearance, concept and pronunciation with the plaintiff’s registered trademarks in the online English teaching market. Since the defendant's trademark designates the same services as those of the plaintiff's trademarks, it is likely to cause confusion of the same or related sources for relevant consumers as well as diminish the distinctiveness of the plaintiff’s trademarks. The plaintiff claims for damages from the defendant and requests for excluding infringement thereto according to the Trademark Act, Articles 68, 69-1 and 70.
Intellectual Property Court’s viewpoints:
The two plaintiff's trademarks (Registered No.01281173 and Registration No.01281166) were combined and cross-compared with the defendant's trademark (Registered No.01739655) by the plaintiff. The plaintiff deems that both of them have the same elements of headphone, letter “O”, microphone, letters “abc” and the Chinese term “線上真人家教(online real-person tutor)”. However, the plaintiff’s two trademarks do not have the Chinese term “線上真人家教(online real-person tutor)” which is the additional element.
In determining the protection range of the trademark right, the court should not unlimitedly protect the right of the registrant but also has to maintain fair competitions of markets. Further, the court deems that the range of protection of each trademark right is based on each registered trademark. The trademark right cannot be combined and cross-compared so as to judge the similarity with others. Although the additional element, the Chinese term “真人線上英語家教(online real-person English tutor)”, appears on the advertisement provided by the plaintiff , it is not included in any of the plaintiff's registered trademarks. The Chinese term “真人線上英語家教(online real-person English tutor)” should only be deemed as the description of the designated services. Hence, each of the plaintiff’s two trademarks is not similar to the defendant’s trademark.
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TIPO Newsletter October 05, 2017
https://www.tipo.gov.tw/public/epaper/113/ePaper113_ep10686.htm
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